In Act Like It’s Your Business, Jonathan Flom helps artists understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors.
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In this edition of Get the Callback, Jonathan provides practical advice on the many facets of preparation, including selection of songs and monologues to suit your voice and the audition, organizing and arranging your music, working with the accompanist, and presenting yourself to the casting team.
This edition also features updated chapters on headshots, resumes, and cover letters; voice training techniques from master voice teacher, Matthew Edwards; advice from Broadway Music Director, Joey Chancey; and a foreword by Casting Director Joy Dewing.